The fusion of generative artificial intelligence (AI) and marketing science is radically transforming the advertising industry. Despite some hesitation, more and more brands are beginning to recognize the immense potential of AI in creativity and operations. Iconic brands like Coca-Cola have already taken the lead by incorporating AI into their advertising campaigns. Coca-Cola used AI to remake its iconic ad "The Holidays are Coming," showcasing the technological advancements achieved in a short period of time. PetSmart Charities utilized AI to create vivid profiles of adoptable animals.

Runway has partnered with Getty Images to launch the new video model RGM, catering to businesses' needs for high-quality, customized content. The new model (RGM) provides benchmark models for businesses to build customized models for generating video content, enhancing the creative capabilities of companies across various fields. Runway and Getty Images are driving innovation in AI and video generation, enabling businesses to create professional, engaging, and brand-compliant content more easily. RGM will be open to commercial users in the coming months.

["The survey shows that the advertising industry is the most frequent user of ChatGPT in the workplace, followed by the legal and arts and media sectors.","More than half of UK workers express distrust towards companies using ChatGPT or similar artificial intelligence.","The survey also reveals the primary applications of ChatGPT in the workplace, including report writing, translation, and research."]